Earlier in Back Row:

They were arranged for the media like a chain of paper dolls: Mark Zuckerberg, Jeff Bezos, Sundar Pichai, and Elon Musk sitting all in a row at Donald Trump’s second inauguration in Washington D.C. on Monday. (Zuckerberg’s wife Priscilla Chan and Bezos’s fiancé Lauren Sànchez rounded out the group.)

Less visible was another billionaire, LVMH chief Bernard Arnault, his wife Hélène Mercier-Arnaut, and two of his five children — Delphine, who runs Dior, which still sells the $920 “WE SHOULD ALL BE FEMINISTS” T-shirt, and Alexandre, whom we can thank for the sterling silver Nike x Tiffany sneaker toothbrush.

The fashion world that at times vociferously rebuffed the Trump administration during his first term seems to be deciding, like the tech billionaires, to just get on board this time and treat these people like any public figures.