Loose Threads
Europe continues to lead the way on ultra-fast fashion regulations, fining Shein a million euros for greenwashing. The Italian competition authority found environmental claims made on the “evoluSHEIN by design” collection could mislead consumers to think materials in the collection were fully recyclable, “a fact that, considering the fibres used and currently existing recycling systems, is untrue.”
I spoke to about Gwyneth Paltrow for her So Many Thoughts newsletter. Holmes writes, “Unlike [Anna] Wintour, who eventually allowed her inner circle to speak to Odell, Paltrow’s team played coy and then went silent. What’s a writer to do when the subject doesn’t participate? Report the hell out of it, which Odell has done, talking to more than 220 people to paint a full portrait of Paltrow.” Check out the full Q&A here.
The Cut has a wild piece on the grooms who smash cakes into their brides faces. Carly Lewis writes that “in the past few years, viral ‘cake smashing’ videos, in which one-half of the couple, usually the groom, enthusiastically hammers wedding cake into his bride’s face, have become a popular form of rage-inducing content.”
I guess this is the Glossier effect, but lots of beauty brands seem to be selling merch now. Jones Road, Bobbi Brown’s new brand that makes this truly excellent minimalist foundation, offers a plethora of clothing, including a logo “dad hat” and non-logo “i am me.” sweatshirt.
Business of Fashion asks, “Is $4,000 a Night for a Hotel Room the New Normal?” The short answer is yes and those prices aren’t coming down any time soon, owing in part to operating costs that exploded during the pandemic.
And now, today’s big story…
'The Devil Wears Prada 2' and Hollywood's Rejection of 'Good Taste'
The Devil Wears Prada 2 is still some nine months away from coming out, but the movie has already taken over the internet. Paparazzi photos of the shoot have flooded social media. Screenwriter Aline Brosh McKenna has been asked to comment on the frenzy. The street-crossing shots have become a meme. Fashion sites are telling us how to get the look. An oddly earnest debate has emerged about whether or not the movie is being spoiled by the photos. And fashion tastemakers have weighed in on how “accurate” the outfits are, determining that they’re defensible. And that’s just the online stuff. IRL, hordes of bystanders are showing up to watch the movie film on the streets of New York.
I have no beef with the volume of content. This happened when And Just Like That filmed in New York — you might say it walked so The Devil Wears Prada 2 could run — and we all tuned in for the show each week, salivating like Pavlov’s dog for that too-rare TV mix of fashion + female friendship + NYC. Generally vapid, often inane, and always embarrassingly opulent, And Just Like That scratched an itch many of us have for that kind of show while we waited for new episodes of Emily in Paris. No one interested in this genre is going to skip The Devil Wears Prada 2 because they’ve already seen the red dress that Miranda wears to the ball.
My beef with the movie is not the exposure. I have a different beef.
Subscribe to Back Row to read the rest.
Become a paying subscriber of Back Row to get access to this post and other subscriber-only content.
Upgrade