How many days of the year does Jeff Bezos feel so much as a semblance of humiliation?

The activist group Everyone Hates Elon successfully protested his wedding, and wants to make sure the first Monday in May — the day of the Met Gala that he and his wife Lauren Sánchez Bezos are helping fund — is one of them.

“We will aim to embarrass Jeff Bezos — to expose him. To troll him, even,” said Emma (not her real name), a member of the group, in a phone interview Wednesday. Whatever demonstration they manage to pull off, she will view it as a win if he has to spend so much as a second thinking about how mad people like her are about his tax rate and his apparent cozying up to President Trump. “The trouble with a lot of these billionaires is they live in such a different world that they don't have to experience any pushback or hear what ordinary people are thinking.”

Emma said she has found looking at celebrities like the Kardashians and Met Gala fashion fun, but, given the darkness surrounding the wealthy these days, “it's not that fun anymore.”

This is exactly the problem the Met Gala and Vogue face as resentment toward billionaires and the ultra-rich grows. This group of people, whom the event expects the public to admire for showing up wearing the world’s most expensive and rarified dresses and jewels, has never been less popular. Anna Wintour, the event’s chief planner since the nineties, has doubled down on aligning with Bezos even after the outrage stemming from Vogue’s two profiles of Sánchez (one, of course, a digital bridal cover story).

Emma felt angry when she learned of Bezos funding the gala because “he’s literally partying while he’s burning the world around us.” She’s upset at Amazon spending tens of millions on Melania Trump’s documentary; Bezos appearing to cozy up to President Trump; the way Amazon treats its warehouse workers; and Bezos’s tax rate. She said that artists featured in the Met and designers like Vivienne Westwood aimed to challenge power — yet now the museum and fashion industry were being used to “polish this man’s image.”

I pointed out that many who view Bezos negatively argue that at least the Met Gala money is for charity — to support the operations of the museum’s Costume Institute — and that, well, isn’t this what billionaires are supposed to do? She doesn’t exactly see it that way.