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fashion tech

phia

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Can Gen Z Founders Fix the Online Shopping Hellscape?

Apr 24, 2025

•

3 min read

Can Gen Z Founders Fix the Online Shopping Hellscape?

Fashion tech startup Phia, founded by Phoebe Gates and Sophia Kianni, is the virtual shopping assistant that aims to get you to buy secondhand.

Amy Odell
Amy Odell

© 2026 Amy Odell.

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