Logo
Retail Confessions
Back Row Labs
Podcast
Archive
Submit a Tip
About
Search
Sign In
Subscribe

phia

phia

+3

Can Gen Z Founders Fix the Online Shopping Hellscape?

Apr 24, 2025

•

14 min read

Can Gen Z Founders Fix the Online Shopping Hellscape?

Fashion tech startup Phia, founded by Phoebe Gates and Sophia Kianni, is the virtual shopping assistant that aims to get you to buy secondhand.

Amy Odell
Amy Odell

Sign up for the newsletter

© 2026 Amy Odell.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv