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shein

tariffs

+2

Tariffs Will Hurt, But They Won't Kill Ultrafast Fashion

Apr 11, 2025

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3 min read

Tariffs Will Hurt, But They Won't Kill Ultrafast Fashion

Shein and Temu will either figure things out, or a new company will reinvent fast fashion yet again.

Amy Odell
Amy Odell

temu

+4

How 'Sustainable' Fashion Became a Nightmare for Consumers

Apr 1, 2025

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3 min read

How 'Sustainable' Fashion Became a Nightmare for Consumers

With little regulation, brands are free to market their clothes as sustainable, making it increasingly challenging for shoppers to know what actually is.

Amy Odell
Amy Odell

glossier

+1

How Glossier Bounced Back; Shein's Wild Hearing

Jan 10, 2025

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3 min read

How Glossier Bounced Back; Shein's Wild Hearing

I talked to founder Emily Weiss and her successor as CEO Kyle Leahy about the state of the business.

Amy Odell
Amy Odell

temu

+4

Ultra-fast Fashion Rot Spreads to Amazon

Jul 8, 2024

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3 min read

Ultra-fast Fashion Rot Spreads to Amazon

Amazon wants to one-up Temu and Shein.

Amy Odell
Amy Odell

hermes

+6

10 Fashion Predictions for 2024
LockSimple

Dec 20, 2023

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3 min read

10 Fashion Predictions for 2024

Plus, a review of how last year's predictions fared.

Amy Odell
Amy Odell

shein

+1

The Shein Influencer Trip Was a New Low

Jun 29, 2023

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3 min read

The Shein Influencer Trip Was a New Low

The backlash crystallizes the role influencers play in capitalism and consumer culture.

Amy Odell
Amy Odell

© 2026 Amy Odell.

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