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victoria's secret

victoria's secret

+1

The Selective Backlash to Fashion AI

Jan 25, 2026

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13 min read

The Selective Backlash to Fashion AI

Victoria's Secret backed off from releasing an AI campaign, fearing negative response. Meanwhile, Etro just released one seamlessly.

Amy Odell
Amy Odell

victoria's secret

+1

Victoria's Secret Goes Back to 2005
LockSimple

Oct 16, 2025

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10 min read

Victoria's Secret Goes Back to 2005

The brand seems unable to evolve aesthetically beyond breasts, bronzer, and bedazzling.

Amy Odell
Amy Odell

victoria's secret

+1

The Victoria's Secret Fashion Show Walked Again

Oct 16, 2024

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3 min read

The Victoria's Secret Fashion Show Walked Again

“Female empowerment” is just a marketing trope now.

Amy Odell
Amy Odell

victoria's secret

How Victoria's Secret Lost Its Way

Oct 7, 2024

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3 min read

How Victoria's Secret Lost Its Way

"I think we're overestimating the consumer's desire to be associated with brands that they think are morally superior," said Lauren Sherman, co-author of a new book about the brand.

Amy Odell
Amy Odell

sabrina carpenter

+2

Why a Vintage Victoria's Secret Panty Costs $150
LockSimple

Sep 4, 2024

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3 min read

Why a Vintage Victoria's Secret Panty Costs $150

Young vintage sellers and shoppers are passionate about old Victoria's Secret. But can the brand capture that same enthusiasm for its new clothes?

Amy Odell
Amy Odell

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