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victoria's secret

victoria's secret

+1

Victoria's Secret Goes Back to 2005
LockSimple

Oct 16, 2025

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3 min read

Victoria's Secret Goes Back to 2005

The brand seems unable to evolve aesthetically beyond breasts, bronzer, and bedazzling.

Amy Odell
Amy Odell

victoria's secret

+1

The Victoria's Secret Fashion Show Walked Again

Oct 16, 2024

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3 min read

The Victoria's Secret Fashion Show Walked Again

“Female empowerment” is just a marketing trope now.

Amy Odell
Amy Odell

victoria's secret

How Victoria's Secret Lost Its Way

Oct 7, 2024

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3 min read

How Victoria's Secret Lost Its Way

"I think we're overestimating the consumer's desire to be associated with brands that they think are morally superior," said Lauren Sherman, co-author of a new book about the brand.

Amy Odell
Amy Odell

sabrina carpenter

+2

Why a Vintage Victoria's Secret Panty Costs $150
LockSimple

Sep 4, 2024

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3 min read

Why a Vintage Victoria's Secret Panty Costs $150

Young vintage sellers and shoppers are passionate about old Victoria's Secret. But can the brand capture that same enthusiasm for its new clothes?

Amy Odell
Amy Odell

victoria's secret

+1

The Selective Backlash to Fashion AI

Feb 1, 2024

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3 min read

The Selective Backlash to Fashion AI

Victoria's Secret backed off from releasing an AI campaign, fearing negative response. Meanwhile, Etro just released one seamlessly.

Amy Odell
Amy Odell

© 2026 Amy Odell.

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