demna

Tom Brady

May 18, 2026

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8 min read

Gucci’s Looksmaxxed Times Square Slop

Plus: was the Gucci hype fake?; aimless masses of men hit up Swatch stores; an element of cold comfort in the reported Everlane x Shein deal; and more.

Amy Odell

gucci

Sep 24, 2025

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10 min read

Gucci Is BuzzFeed Now

Demna pulls off a red-carpet premiere for an internet video.

Amy Odell

gucci

May 8, 2025

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13 min read

Is It That Hard to Design Gucci?

Tom Ford and Alessandro Michele had huge success at the label while others have floundered.

Amy Odell

retail confessions

Mar 19, 2024

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17 min read

Retail Confessions: Balenciaga

"We are still in the process of trying to bring back certain clients who have completely dropped brand."

Amy Odell

demna

A Bedbug Infestation, A Late Kardashian, and More from Paris Fashion Week

Oct 5, 2023

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3 min read

A Bedbug Infestation, A Late Kardashian, and More from Paris Fashion Week

Plus: Is Demna the "David Guetta of fashion"?

Amy Odell

demna

Gucci’s Looksmaxxed Times Square Slop

Gucci Is BuzzFeed Now

Is It That Hard to Design Gucci?

Retail Confessions: Balenciaga

A Bedbug Infestation, A Late Kardashian, and More from Paris Fashion Week

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