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goop

rhode

+6

🎙️'When You're in the Middle, No One Cares'

Jan 26, 2026

•

12 min read

🎙️'When You're in the Middle, No One Cares'

An analysis of what makes celebrity brands succeed or fail. Featuring Goop, Rhode, As Ever, and more, with branding expert Ana Andjelic.

Amy Odell
Amy Odell

gwyneth paltrow

+2

Gwyneth Paltrow Takes Another Stab at a Luxury Line
LockSimple

Sep 11, 2025

•

10 min read

Gwyneth Paltrow Takes Another Stab at a Luxury Line

She'll soon debut GWYN at fashion week.

Amy Odell
Amy Odell

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