gwyneth paltrow

rhode

🎙️'When You're in the Middle, No One Cares'

Jan 26, 2026

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12 min read

🎙️'When You're in the Middle, No One Cares'

An analysis of what makes celebrity brands succeed or fail. Featuring Goop, Rhode, As Ever, and more, with branding expert Ana Andjelic.

Amy Odell

gwyneth: the biography

How Gwyneth Paltrow's Extreme Diet Sparked a 'Detox' Craze

Dec 29, 2025

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7 min read

How Gwyneth Paltrow's Extreme Diet Sparked a 'Detox' Craze

Revisit the origins of Goop and the "detoxes" that turned it into a wellness juggernaut.

Amy Odell

gwyneth paltrow

Gwyneth's Strategic Marty Supreme Fashion Game

Dec 18, 2025

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10 min read

Gwyneth's Strategic Marty Supreme Fashion Game

Masterful promotional work on behalf of 'Marty Supreme,' mostly without the color orange.

Amy Odell

gwyneth paltrow

Sep 11, 2025

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10 min read

Gwyneth Paltrow Takes Another Stab at a Luxury Line

She'll soon debut GWYN at fashion week.

Amy Odell

gwyneth: the biography

Jul 28, 2025

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3 min read

Behind Gwyneth's Astronomer Video Stunt

Analysis of what some are calling a masterclass in PR.

Amy Odell

gwyneth: the biography

Jul 16, 2025

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3 min read

A First Look at 'Gwyneth: The Biography'

An exclusive excerpt from my next book has the tea on Brad Pitt, Madonna, Goop, and much more.

Amy Odell

gwyneth paltrow

Jun 12, 2025

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3 min read

Some Personal News

My next biography subject is...

Amy Odell

gwyneth paltrow

🎙️'When You're in the Middle, No One Cares'

How Gwyneth Paltrow's Extreme Diet Sparked a 'Detox' Craze

Gwyneth's Strategic Marty Supreme Fashion Game

Gwyneth Paltrow Takes Another Stab at a Luxury Line

Behind Gwyneth's Astronomer Video Stunt

A First Look at 'Gwyneth: The Biography'

Some Personal News

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