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hailey bieber

rhode

+6

🎙️'When You're in the Middle, No One Cares'

Jan 26, 2026

•

12 min read

🎙️'When You're in the Middle, No One Cares'

An analysis of what makes celebrity brands succeed or fail. Featuring Goop, Rhode, As Ever, and more, with branding expert Ana Andjelic.

Amy Odell
Amy Odell

rhode

+2

How Hailey Bieber Did It

Jun 5, 2025

•

13 min read

How Hailey Bieber Did It

How did she, of all stars with a brand, pull off a $1 billion exit? Puck's Rachel Strugatz, who broke the story about the deal, weighs in.

Amy Odell
Amy Odell

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