birkin
hermes
+3
Apr 14, 2026
•
12 min read
The Birkin Is Losing Value. Owners Refuse to Believe It.
“There’s a kind of shared collective unconscious that if we just keep listing them for these same values, then people will come.”
hermes
+4
Mar 5, 2026
•
16 min read
Retail Confessions: Hermès Beverly Hills
"I was like, 'Of course you're not waiting for the plane. The plane's waiting for you.'”
hermes
+3
Mar 2, 2026
•
15 min read
🎙️The Hermès Game Is Harder Than Ever. Is It Worth It?
Trading notes with journalist Noëmie Leclercq, who's been investigating Hermès sales practices, the market for superfakes, and more.
hermes
+3
Jan 22, 2026
•
10 min read
The Birkin Game Isn't That Complicated
The "rules" are far less opaque than they seem.
hermes
+3
Apr 18, 2025
•
10 min read
Why a $10,000 Chanel Bag Costs So Much
It's not really for the bag.
hermes
+3
Jan 23, 2025
•
16 min read
Birkin Buyer Confessions, Part II
"I dropped it off at the Fashionphile office and I was like, ‘Get this away from me.’"
hermes
+3
Jan 16, 2025
•
16 min read
Birkin Buyer Confessions, Part I
“It's the only brand where you don't choose the bag. The bag chooses you.”
hermes
+1
Dec 18, 2024
•
3 min read
The Year Hermès Ruled the World
The brand finishes 2024 with a PR masterclass on '60 Minutes.'
