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hermes

hermes

+2

Inside the Wild Secondhand Birkin Market
LockSimple

Jul 15, 2025

•

3 min read

Inside the Wild Secondhand Birkin Market

"People always want what they can't have."

Amy Odell
Amy Odell

hermes

+3

Why a $10,000 Chanel Bag Costs So Much
LockSimple

Apr 18, 2025

•

3 min read

Why a $10,000 Chanel Bag Costs So Much

It's not really for the bag.

Amy Odell
Amy Odell

hermes

+4

How Walmart and Amazon Fuel the Dupe Economy

Feb 27, 2025

•

3 min read

How Walmart and Amazon Fuel the Dupe Economy

And set rules for creators and publishers who promote them.

Amy Odell
Amy Odell

hermes

+3

Birkin Buyer Confessions, Part II
LockSimple

Jan 23, 2025

•

3 min read

Birkin Buyer Confessions, Part II

"I dropped it off at the Fashionphile office and I was like, ‘Get this away from me.’"

Amy Odell
Amy Odell

hermes

+3

Birkin Buyer Confessions, Part I
LockSimple

Jan 16, 2025

•

3 min read

Birkin Buyer Confessions, Part I

“It's the only brand where you don't choose the bag. The bag chooses you.”

Amy Odell
Amy Odell

hermes

+1

The Year Hermès Ruled the World
LockSimple

Dec 18, 2024

•

3 min read

The Year Hermès Ruled the World

The brand finishes 2024 with a PR masterclass on '60 Minutes.'

Amy Odell
Amy Odell

hermes

+1

Rich People Sue Hermès for Not Taking Their Money
LockSimple

Mar 21, 2024

•

3 min read

Rich People Sue Hermès for Not Taking Their Money

Does the lawsuit over Birkin selling practices stand a chance?

Amy Odell
Amy Odell

hermes

+3

Kim Kardashian and the Case of the Discolored Birkin

Feb 22, 2024

•

3 min read

Kim Kardashian and the Case of the Discolored Birkin

Plus, highlights from Milan Fashion Week.

Amy Odell
Amy Odell

hermes

+2

Wild Luxury Price Increases, in Charts

Jan 12, 2024

•

3 min read

Wild Luxury Price Increases, in Charts

Who thought Hermès prices could look so restrained? Chanel, on the other hand...

Amy Odell
Amy Odell

hermes

+6

10 Fashion Predictions for 2024
LockSimple

Dec 20, 2023

•

3 min read

10 Fashion Predictions for 2024

Plus, a review of how last year's predictions fared.

Amy Odell
Amy Odell

© 2026 Amy Odell.

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