hermes
hermes
+3
Apr 14, 2026
•
12 min read
The Birkin Is Losing Value. Owners Refuse to Believe It.
“There’s a kind of shared collective unconscious that if we just keep listing them for these same values, then people will come.”
hermes
+4
Mar 5, 2026
•
16 min read
Retail Confessions: Hermès Beverly Hills
"I was like, 'Of course you're not waiting for the plane. The plane's waiting for you.'”
hermes
+3
Mar 2, 2026
•
15 min read
🎙️The Hermès Game Is Harder Than Ever. Is It Worth It?
Trading notes with journalist Noëmie Leclercq, who's been investigating Hermès sales practices, the market for superfakes, and more.
hermes
+3
Jan 22, 2026
•
10 min read
The Birkin Game Isn't That Complicated
The "rules" are far less opaque than they seem.
hermes
+2
Jul 15, 2025
•
13 min read
Inside the Wild Secondhand Birkin Market
"People always want what they can't have."
hermes
+3
Apr 18, 2025
•
10 min read
Why a $10,000 Chanel Bag Costs So Much
It's not really for the bag.
hermes
+4
Feb 27, 2025
•
11 min read
How Walmart and Amazon Fuel the Dupe Economy
And set rules for creators and publishers who promote them.
hermes
+3
Jan 23, 2025
•
16 min read
Birkin Buyer Confessions, Part II
"I dropped it off at the Fashionphile office and I was like, ‘Get this away from me.’"
hermes
+3
Jan 16, 2025
•
16 min read
Birkin Buyer Confessions, Part I
“It's the only brand where you don't choose the bag. The bag chooses you.”
hermes
+1
Dec 18, 2024
•
3 min read
The Year Hermès Ruled the World
The brand finishes 2024 with a PR masterclass on '60 Minutes.'
hermes
+1
Mar 21, 2024
•
3 min read
Rich People Sue Hermès for Not Taking Their Money
Does the lawsuit over Birkin selling practices stand a chance?
hermes
+3
Feb 22, 2024
•
3 min read
Kim Kardashian and the Case of the Discolored Birkin
Plus, highlights from Milan Fashion Week.
hermes
+2
Jan 12, 2024
•
3 min read
Wild Luxury Price Increases, in Charts
Who thought Hermès prices could look so restrained? Chanel, on the other hand...
hermes
+6
Dec 20, 2023
•
3 min read
10 Fashion Predictions for 2024
Plus, a review of how last year's predictions fared.
