shopping

swimwear

Jun 30, 2026

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9 min read

Your Top Five Swimwear Brands, Ranked

Plus: a slew of honorable swimwear mentions; does T-Swift's wedding have Bezos vibes?; and more.

Amy Odell

AI Slop

Jun 16, 2026

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9 min read

Shoppers Lose When the Best Slop Wins

Plus: the normalization of Lauren Sánchez; a development in Amy Griffin's legal mess; and more.

Amy Odell

dupes

Jan 8, 2025

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11 min read

How Good Are Amazon’s Luxury Dupes, Really?

The Row sells jelly flats for $890. Amazon sells the same ones for $30.

luxury downturn

The 'Hottest' Brands Are Not the Most Purchased Brands

Nov 19, 2024

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3 min read

The 'Hottest' Brands Are Not the Most Purchased Brands

More results from Back Row's first-ever shopping survey.

Amy Odell

luxury downturn

Nov 15, 2024

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3 min read

When Buying Luxury, How Much Does Brand Matter?

Back Row readers cited quality and design as much more important than brand when buying luxury fashion.

Amy Odell

holidays

Nov 29, 2023

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3 min read

Do People Gift These Things?

A tour of some luxury goods I found in holiday gift guides.

Amy Odell

shopping

Your Top Five Swimwear Brands, Ranked

Shoppers Lose When the Best Slop Wins

How Good Are Amazon’s Luxury Dupes, Really?

The 'Hottest' Brands Are Not the Most Purchased Brands

When Buying Luxury, How Much Does Brand Matter?

Do People Gift These Things?

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