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dior

matthieu blazy

+4

3 Very Important Clients on Fashion's 'Great Reset,' Part II
LockSimple

Dec 4, 2025

•

17 min read

3 Very Important Clients on Fashion's 'Great Reset,' Part II

"This whole 'great reset' was a bunch of bullshit."

Amy Odell
Amy Odell

spring 2026

+3

3 Very Important Clients on Fashion's 'Great Reset'
LockSimple

Nov 20, 2025

•

18 min read

3 Very Important Clients on Fashion's 'Great Reset'

"My 6-year-old ice talks about the Fendi ice cream all the time."

Amy Odell
Amy Odell

avery trufelman

+3

The Real Reason You're Wearing Comfortable Clothing

Oct 21, 2025

•

3 min read

The Real Reason You're Wearing Comfortable Clothing

Podcaster and fashion historian Avery Trufelman explains the fascinating origins of performance clothing — and why you're probably wearing it right now, even if you think you're not.

Amy Odell
Amy Odell

jonathan anderson

+2

Review: Jonathan Anderson's Dior Debut
LockSimple

Jun 27, 2025

•

3 min read

Review: Jonathan Anderson's Dior Debut

Can the the king of fashion art kink bring back something resembling insouciance?

Amy Odell
Amy Odell

dior

+1

Dior Kisses Maria Grazia Chiuri's Feminism Goodbye
LockSimple

Jun 3, 2025

•

3 min read

Dior Kisses Maria Grazia Chiuri's Feminism Goodbye

And the era of "woke" luxury recedes in the rearview mirror.

Amy Odell
Amy Odell

retail confessions

+4

Retail Confessions: Selling Couture to Very Important Clients
LockSimple

Feb 21, 2025

•

3 min read

Retail Confessions: Selling Couture to Very Important Clients

"I like to order caviar for the table so it looks pretty."

Amy Odell
Amy Odell

jonathan anderson

+2

What If Jonathan Anderson Didn't Go to Dior?

Feb 5, 2025

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3 min read

What If Jonathan Anderson Didn't Go to Dior?

The pigeon purse walked so the lobster bag could run.

Amy Odell
Amy Odell

schiaparelli

+5

Couture's New Opulence and Dated Femininity

Jan 29, 2025

•

3 min read

Couture's New Opulence and Dated Femininity

Apparently the 1700s are back.

Amy Odell
Amy Odell

olympics

+3

Olympics One Giant LVMH Ad

Jul 30, 2024

•

3 min read

Olympics One Giant LVMH Ad

The Games are supposed to be, optics-wise, a brand-free zone. And yet!

Amy Odell
Amy Odell

john galliano

+1

The Bizarre Fantasy of John Galliano Returning to Dior

Jul 24, 2024

•

3 min read

The Bizarre Fantasy of John Galliano Returning to Dior

The internet forgets that when he was there, his success was mixed.

Amy Odell
Amy Odell

© 2026 Amy Odell.

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