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dior

schiaparelli

+6

Anna Wintour, Lauren Sánchez, and the Death of Fashion’s Old Rules

Jan 27, 2026

•

8 min read

Anna Wintour, Lauren Sánchez, and the Death of Fashion’s Old Rules

People are horrified by scenes of wealth and power colliding at couture.

Amy Odell
Amy Odell

matthieu blazy

+4

3 Very Important Clients on Fashion's 'Great Reset,' Part II
LockSimple

Dec 4, 2025

•

17 min read

3 Very Important Clients on Fashion's 'Great Reset,' Part II

"This whole 'great reset' was a bunch of bullshit."

Amy Odell
Amy Odell

spring 2026

+3

3 Very Important Clients on Fashion's 'Great Reset'
LockSimple

Nov 20, 2025

•

18 min read

3 Very Important Clients on Fashion's 'Great Reset'

"My 6-year-old ice talks about the Fendi ice cream all the time."

Amy Odell
Amy Odell

avery trufelman

+3

The Real Reason You're Wearing Comfortable Clothing

Oct 21, 2025

•

3 min read

The Real Reason You're Wearing Comfortable Clothing

Podcaster and fashion historian Avery Trufelman explains the fascinating origins of performance clothing — and why you're probably wearing it right now, even if you think you're not.

Amy Odell
Amy Odell

jonathan anderson

+2

Review: Jonathan Anderson's Dior Debut
LockSimple

Jun 27, 2025

•

8 min read

Review: Jonathan Anderson's Dior Debut

Can the the king of fashion art kink bring back something resembling insouciance?

Amy Odell
Amy Odell

dior

+1

Dior Kisses Maria Grazia Chiuri's Feminism Goodbye
LockSimple

Jun 3, 2025

•

10 min read

Dior Kisses Maria Grazia Chiuri's Feminism Goodbye

And the era of "woke" luxury recedes in the rearview mirror.

Amy Odell
Amy Odell

retail confessions

+4

Retail Confessions: Selling Couture to Very Important Clients
LockSimple

Feb 21, 2025

•

12 min read

Retail Confessions: Selling Couture to Very Important Clients

"I like to order caviar for the table so it looks pretty."

Amy Odell
Amy Odell

jonathan anderson

+2

What If Jonathan Anderson Didn't Go to Dior?

Feb 5, 2025

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3 min read

What If Jonathan Anderson Didn't Go to Dior?

The pigeon purse walked so the lobster bag could run.

Amy Odell
Amy Odell

schiaparelli

+5

Couture's New Opulence and Dated Femininity

Jan 29, 2025

•

12 min read

Couture's New Opulence and Dated Femininity

Apparently the 1700s are back.

Amy Odell
Amy Odell

olympics

+3

Olympics One Giant LVMH Ad

Jul 30, 2024

•

3 min read

Olympics One Giant LVMH Ad

The Games are supposed to be, optics-wise, a brand-free zone. And yet!

Amy Odell
Amy Odell

john galliano

+1

The Bizarre Fantasy of John Galliano Returning to Dior

Jul 24, 2024

•

3 min read

The Bizarre Fantasy of John Galliano Returning to Dior

The internet forgets that when he was there, his success was mixed.

Amy Odell
Amy Odell

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